3k - OneAmerica

Girish Suryajoies

Principal UX Designer

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Applications & Design System

role: Senior Design Consultant

team: 9

responsibility: Design Lead & Strategy

duration: 12+ Months

Introduction

OneAmerica Financial Partners, Inc. is a leading American mutual financial services firm dedicated to empowering individuals, families, and businesses with innovative insurance and financial products that build long-term security and safeguard wealth. As part of its ongoing evolution, OneAmerica is embarking on a Digital Acceleration program—a strategic initiative to modernize its digital landscape and deliver an elevated, customer-centric experience across all interactions.

Requirement

Re-imagine both customer-facing and internal employee web applications.
Add new features and capabilities based on emerging needs.
Eliminate technical debt in legacy systems.
Update technologies for web, integration, and data to industry-leading standards.
Build a unified design system incorporating input from Marketing, Business, Designers, Developers, and end-users.

Goal

Deliver seamless, engaging, and intuitive digital experiences that foster trust, simplify financial workflows, and provide personalized value for every user.
Enable fast, reliable, and secure access to relevant services, with new features and self-service capabilities.
Reduce technical friction and complexity for both internal and external users, facilitating growth and agility.

Design Decisions

Customer-Centric & Research-Driven: Prioritize design enhancements based on user feedback, business input, and evolving industry standards.
Incremental Modernization: Roll out upgrades in phases, allowing customers to experience improvements—like refreshed dashboards and streamlined processes—while minimizing disruption.
Consistency Across Touchpoints: Ensure a connected experience with unified branding, navigation, and workflows for both policyholders and employees.
Accessibility & Inclusion: Consider users’ diverse needs—providing multi-language support, mobile-first interfaces, and accessibility compliance for all web properties.
Smart Automation: Integrate intelligent automation for tasks like onboarding, approvals, and self-service to streamline experiences (e.g., digital Evidence of Insurability, fast application processing).
Security & Privacy: Uphold robust data protection protocols, delivering peace of mind for users interacting with sensitive financial information.

Design System

Collaborative Foundation: The design system will be built through iterative workshops and feedback loops including Marketing, Business, Designers, Developers, and real users—ensuring buy-in and relevance from all perspectives.
Visual identity (typography, color palette, iconography, and modernized branding)
Standardized UI elements (buttons, forms, cards, tables)
Responsive layouts for seamless desktop, tablet, and mobile experiences
Guidelines for interactivity, accessibility (WCAG compliance), and motion
Usage & Governance: Establish documentation, versioning, and governance policies to adapt the system as business needs and technology evolve.
Business Alignment: Components and patterns are mapped to business goals—reusable for both customer and internal employee applications, accelerating delivery and quality.
Continuous Evolution: System is reviewed regularly, incorporating stakeholder, regulatory, and end-user feedback for ongoing refinement.

Girish Suryajoies

Principal UX Designer

Applications & Design System

Introduction

Requirement

Re-imagine both customer-facing and internal employee web applications.

Add new features and capabilities based on emerging needs.

Eliminate technical debt in legacy systems.

Update technologies for web, integration, and data to industry-leading standards.

Build a unified design system incorporating input from Marketing, Business, Designers, Developers, and end-users.

Goal

Deliver seamless, engaging, and intuitive digital experiences that foster trust, simplify financial workflows, and provide personalized value for every user.

Enable fast, reliable, and secure access to relevant services, with new features and self-service capabilities.

Reduce technical friction and complexity for both internal and external users, facilitating growth and agility.

Design Decisions

Customer-Centric & Research-Driven: Prioritize design enhancements based on user feedback, business input, and evolving industry standards.

Incremental Modernization: Roll out upgrades in phases, allowing customers to experience improvements—like refreshed dashboards and streamlined processes—while minimizing disruption.

Consistency Across Touchpoints: Ensure a connected experience with unified branding, navigation, and workflows for both policyholders and employees.

Accessibility & Inclusion: Consider users’ diverse needs—providing multi-language support, mobile-first interfaces, and accessibility compliance for all web properties.

Smart Automation: Integrate intelligent automation for tasks like onboarding, approvals, and self-service to streamline experiences (e.g., digital Evidence of Insurability, fast application processing).

Security & Privacy: Uphold robust data protection protocols, delivering peace of mind for users interacting with sensitive financial information.

Design System

Collaborative Foundation: The design system will be built through iterative workshops and feedback loops including Marketing, Business, Designers, Developers, and real users—ensuring buy-in and relevance from all perspectives.

Visual identity (typography, color palette, iconography, and modernized branding)

Standardized UI elements (buttons, forms, cards, tables)

Responsive layouts for seamless desktop, tablet, and mobile experiences

Guidelines for interactivity, accessibility (WCAG compliance), and motion

Usage & Governance: Establish documentation, versioning, and governance policies to adapt the system as business needs and technology evolve.

Business Alignment: Components and patterns are mapped to business goals—reusable for both customer and internal employee applications, accelerating delivery and quality.

Continuous Evolution: System is reviewed regularly, incorporating stakeholder, regulatory, and end-user feedback for ongoing refinement.